Your rooms team has STR. Your F&B team has guesswork.
Couverté reads your menus, your prices, and your local market every week, then hands your F&B leaders one score and three moves to make before next Friday's service.
Now forming a founding cohort of hotel F&B operators in Barcelona and Madrid. Founding clients get the first Verdicts and shape what we build.
Illustrative — every Verdict produces a property-specific number
“Versioned, cited, and the same for every property.”
The most dangerous dish on your menu is the one everyone loves.
A top-three seller on a thin margin does the work of three dishes and pays like one. Popularity is not profit — but most properties never catch the gap, because the menu is reviewed twice a year while the rooms next door re-price every Tuesday. By the time the numbers reach the boardroom, the market has moved twice.
That is the job Couverté does, every week.
Then: what you getOne score. Three moves. Every week.
Not a slide deck, not a dashboard of forty tiles. A single working view with three things:
Strong menu, with margin leaking on three plowhorses.
See a sample VerdictOne composite number across five analytical layers, weighted to your tier: Casual, Hotel F&B, Fine Dining, or Michelin. It moves week to week, so you see drift before it shows in the P&L.
Every dish placed: Star, Plowhorse, Puzzle, Dog, plus two classes the classic grid misses.
Three ranked moves with the margin attached, the implementation detail, and a date to re-check. Sized to be read before service and acted on the same week.
The working view your team opens.
One score, the classification matrix, and the ranked moves — in one place, kept live every week. Here is what it actually looks like.
The working view
One score, the classification matrix, and the ranked moves — in one place, kept live every week.
- Your Couverté Score, with the sub-dimension read
- Every dish scored and classified
- Three ranked moves, with the money attached
Illustrative — every Verdict is property-specific
Every Tuesday
What moved since last week, and the three moves worth making this one — delivered to your inbox.
- What changed in your market
- The moves for the week, ranked
- Landed every Tuesday morning
Illustrative — every Verdict is property-specific
Where the menu earns
Every dish placed by margin and popularity — your heroes, and exactly where you are bleeding margin.
- Every dish plotted by margin and pull
- Pricing recommendations, per dish
- The move for each item
Illustrative — every Verdict is property-specific
Across every property
Every property scored and ranked on the same methodology, so the group knows where to look first.
- Per-property scores, side by side
- Recoverable margin by site
- Who needs attention this week
Illustrative — every Verdict is property-specific
Audit once. Act weekly. Watch the market and stand out.
A property-specific audit. Five deliverables in five business days: every dish scored, classified, and ranked into an action plan, with menu design read and competitive position alongside.
What moved since last week, and the three moves for this one. Delivered to your F&B leaders' inbox every Tuesday morning.
Your declared comp set, watched weekly for price moves, menu rotations, and new entrants. Surfaced only when it changes a decision.
The annual cycle, and the Couverté cycle.
- Cadence
- Once or twice a year
- What lands
- A consultant's slide deck
- Timing
- Months behind the market
- The market
- A one-time snapshot
- After it lands
- The consultant leaves
- Cadence
- Every week
- What lands
- One score, three moves, in your inbox
- Timing
- Before next Friday's service
- The market
- Comp set watched weekly
- After it lands
- It never leaves
For F&B leaders who are tired of waiting for the year-end review.
- F&B Directors at boutique and upscale independent hotels
- VPs F&B at small groups (2–10 properties)
- GMs whose F&B P&L gets cited in ownership reviews
- Multi-outlet operators with shared chefs and split menus
- Chain QSR or fast-casual with central menu control
- Single counter-service operations
- Anyone wanting a black-box price optimizer with no methodology to defend upstairs
The consultant who never leaves.
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Verdict
Free No card requiredA free preview of your restaurant: your score and a first look at where margin is leaking.
- Where most operators land
Local
$500 per monthYour full, detailed property-specific Verdict, kept live every week.
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Boutique
$750 per monthBoutique hotels & multi-outlet venues. Roll-up read + competitive intelligence.
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Groups
InquireMulti-property groups (5+). Cross-property benchmarking + custom integrations.
Not ready to talk? Run your own numbers first. Open the free menu profitability calculator →
Questions ownership will ask.
Cadence and cost. A consultant lands once a year for a five-figure fee and a slide deck. Couverté runs every week on a monthly subscription, using the same published methodology, and lands in your inbox every Tuesday.
Reports tell you what sold. Couverté tells you what to do about it, in priority order, with the margin attached.
Public menu pricing, refreshed weekly across the comp set you declare. Aggregated into the benchmark network as more properties join.
You do. Monthly subscription, cancel anytime, export everything.
Today we work from menu PDFs and a monthly sales export, so there is no IT project to get started. Direct POS integrations are on the roadmap.
See what your menu is leaving on the table.
A free preview shows your score and where margin is leaking, generated for your actual property. We reply within 24 hours.
No card required · We take on a limited number of Boutique properties each quarter