Hospitality consulting, rebuilt as software.
Menu, pricing, operations, brand, and market intelligence — running every week instead of every fiscal quarter. Built by a former NYC F&B director.
Full refund within 7 days
Illustrative — every Verdict produces a property-specific number
Your most popular dish can be your least profitable — and the P&L will never tell you which.
Most kitchens run on instinct and a quarterly review. By the time the numbers land, the market has already moved. The real question is not what sold — it is what each plate, each price, and each section is quietly costing you right now.
Then: the three actsThis is your Verdict.
Not a slide deck — a working dashboard. Every dish scored, classified, and turned into a ranked list of moves with the margin attached. Here is the shape of it.
Strong menu, with margin leaking on three plowhorses.
Classification matrix
Hover or focus a class to isolate itTop moves
- 01Reprice Plowhorses+€8,400/moest. impact
- 02Promote Stars+€3,200/moest. impact
- 03Retire Dogs+€2,100/moest. impact
Before Couverte, I led F&B at Plaza Hotel and built the food program at Equinox Hotels — operations that span dozens of outlets, hundreds of menu items, and tens of millions in annual revenue.
Couverte exists because the consulting model is broken. Annual menu reviews can't keep up with weekly market reality. We're rebuilding hospitality consulting as software — running every week instead of every fiscal quarter.
Plaza HotelEquinox Hotels
Read the full story →The methodology behind every Verdict.
5 layers. 6 classifications. 4 tier voice rules. One framework — versioned, cited, transparently the same for every property.
- Kasavana 1982
- Cornell School of Hotel Administration
- STR / HVS aggregates
- Methodology v1.0
The math, in one line
contribution margin × units sold
Contribution marginFood cost %Menu mix %Cost-risk flagThe math, in one line
profit ÷ (seats × hours occupied)
RevPASHProPASHSeat utilisationItem ProPASHThe math, in one line
Σ (normalised component × tier weight)
Margin + popularityFood cost efficiencyProPASH contributionBrand alignmentThe math, in one line
your price vs. comparable-market aggregate
Competitive positioningSegment behaviourSeasonal demandBenchmark networkThe math, in one line
no formula — tier-calibrated judgment
DiagnosisPrimary actionImplementationMeasurement window
Expand a layer to read how it works and a sample move.
The consultant who never leaves.
- Where most operators land
Local
€750 per monthIndependent restaurants. Weekly Brief + role-aware action plans.
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Hospitality
€1,000 per monthHotel F&B operations. Multi-outlet roll-up + competitive intelligence.
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Group
Pricing on requestMulti-property groups (5+). Cross-property benchmarking + custom integrations.
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Verdict
€1,500 One-timeOne-time property-specific audit. Five deliverables in five days. €1,500.
A consultancy, running every week instead of every fiscal quarter.
We reply within 24h · Full refund within 7 days